Allegory Gallery Blog

New Additions to the Online Store

When we started Allegory Gallery, we did so with a shoestring budget.  That means that a lot of the things we did early on were geared towards the independent artist business model, either free or low-cost.  This included our online store.  For years, we had an online shop with BigCartel.  While we loved them and how easy it was to use, they have a cap on how many products a shop can have.  Eventually we supplemented our BigCartel store with an Etsy shop.  The online shopping experience was a little fragmented.  When we were out in Reno for the SCORE American Small Business Championship conference, one of the things we talked about was putting your best foot forward with your online presence and to work on optimizing the shopping experience your customers have.  With some of the recent changes to Etsy, we decided it was the perfect time to take things to the next level.

We've been working hard on creating our own online store built directly into our website.  We want the online store to mirror the in-store experience, focusing on a carefully curated collection of unique items.  We've been adding products a little at a time to fill it up.

Here are some of our newest additions:

These mixed metal pendants were created by Andrew Thornton.  They combine flame-polished copper and sterling silver.  The different metals provide a nice contrast and has a graphic impact.  To find out more about these pendants, CLICK HERE.

These pendants were also created by Andrew Thornton.  Andrew raided his rose-cut sapphire collection to make these new pieces.  The sparkly stones are bezel-set and have long style bails.  The bails are a nice design feature that changes the way they're hung and increases their ability to be customized and personalized for the wearer; you can dangle charms off the bails, wrap them in colored fibers, or add seed bead embellishments.  The pendants can also be worn with other pieces without worrying about it getting buried in the jumble.  To take a closer look at these pendants and other sapphire beads, CLICK HERE.

Art beads are some of the things that we focus on a lot at the shop.  We have art beads created by artisans from all over the world in various different mediums.  There's beads in glass, metal, you name it!  These ones are made by an Oregon-based artist named Dana Swisher.  She works in ceramic and created these charming face beads.  CLICK HERE to learn more about them.

Keep coming back and checking out our latest offerings!  We try to add something everyday.  And if there's something that you're looking for, let us know and we'll try to find it for you and add it to the shop.  You can see a full listing of all our offerings by CLICKING HERE.
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